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ziaur3 ziaur3
Jun 16, 2022
In ETF Market Updates
The previous article "Product decision-making can be emotional, but a consensus must be formed" mainly talks about product decision-making. In fact, whether it is product strategy or product tactics, product decision-making is inseparable from the process. Whatsapp Database Decision-making is the foundation of all actions; In the topic of the system, I also put it in the first Whatsapp Database place to introduce, because a product originates from the initial decision, it may be a vision, a goal, or even just a direction. 1. What is strategy The essence of strategy is to make trade-offs, to decide what to do and what not to do. The strategy of the product is to have the team work together to achieve the goal by connecting the vision and the feasible solution, so that the company and the user can achieve satisfactory results. I think the most important element of product strategy, and the Whatsapp Database element that needs to be defined most, is product positioning and business Whatsapp Database model. 2. Product positioning Product positioning is the perception of your product in the minds of users. In addition, I would like to emphasize that positioning is based on competition. You have to compete with your competitors to grab the position in the minds of users; so positioning depends not only on yourself, but also on others, in order to find the right position for yourself. I think the best tool to guide product positioning is still the "positioning theory" first proposed by Reese and Trout in the 1970s; although this theory is constantly Whatsapp Database being adjusted as the times change, the core idea has not changed. That is, the competition of brands or products is the competition of the minds of potential users. Wechat is positioned as a Whatsapp Database communication tool to establish connections between people; Toutiao is positioned as an information tool, establishing a connection between people and information; Taobao is positioned as an e-commerce platform, establishing the connection between people and products; It is very important to find the right positioning,
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