Apr 20, 2022
In General Discussion
In this way, it becomes possible for advertisers Telemarketing Lists to reach users who view little or no video content. Or it is an addition to your in-stream strategy, with the aim of repeating your message to a relevant target group. For example, consider business users on news websites during office hours. Out Stream Video By using this form of advertising in the Telemarketing Lists distribution strategy, it is quite possible to achieve a very large reach. However, the viewing percentages will often be lower than with, for example, in-stream video, because the users are busy Telemarketing Lists reading an article. That's not necessarily a problem. For example, if you have a reach goal, you can easily get around with out-stream. Another advantage of Out-Stream Video is Telemarketing Lists that you often have the option to add an onscreen at the end of the video . This is a final frame in which you can close with a clear call-to-action to bring your customer to your website. Social media Telemarketing Lists If you mainly want to reach young people, then advertising on social media should of course not be missed. It is not for nothing that Facebook (Facebook & Instagram) together with Google account for more than 61% of the online Telemarketing Lists advertising market . Although young people are turning their backs on Facebook eon masse. Facebook or Instagram? It is therefore Telemarketing Lists better to use Facebook if you target a slightly older target group, from 30+. Is your target audience younger? Then make use of video on Instagram. Instagram is very visual, so videos on Instagram often work well. Instagram vs Facebook In addition, it is cheaper to reach a youth target group on Instagram Telemarketing Lists compared to Facebook. On Instagram you pay an average CPM of 2 compared to 5 with Facebook. In addition, the target audience on Instagram shows more involvement when it comes to content from brands compared to Facebook. Nevertheless, Facebook remains an interesting channel. Videos are playing an Telemarketing Lists increasingly important role on Facebook, which is why video content continues to work well here.