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西法特西法特
Aug 02, 2022
In General Discussion
But what does that mean in practice? What do changing data strategies and comms plans mean for customer loyalty? Glomb broke down some key points from Cheetah Digital’s latest research with Econsultancy, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Email continues to convert as marketers prioritise more than clicks in first-party data push When it comes to driving revenue, Cheetah’s research found that email is still the number one channel for conversion according to the 5,000 consumers surveyed. “Based on consumer responses, email outperforms SMS by over 108% when driving revenue, and that’s a 9% lift over 2021 stats,” explains Glomb. “Further [to this], email outperforms banner ads for driving sales by 53%. Lastly, email outperforms organic and social posts and social ads by over 19%.” This is not entirely surprising, but Glomb states that a surprising number of marketers fail to correctly invest in a channel which is one of the easiest in which to “personalise offers and messaging using both zero- and first-party data. It really does drive significant engagement when you go that extra mile.” However, Glomb does suggest that Apple’s recent iOS changes have prompted marketers to get serious about personalisation. “When you’re using customer data to personalise the subject line well beyond just using their first name,” he says, “it has tremendous impact on engagement rates. So, shifting to an engagement strategy beyond just an ‘open and click strategy’ is critical.” Glomb says adopt the technology needed to deliver personalisation, email will continue to outshine other channels, “especially as ad targeting starts to disintegrate with the deprecation of cookies.”
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