Apr 03, 2022
In ETF Market Updates
For senior salespeople, reading sales statistics can be uncomfortable, but they reflect the hard truths that sales teams encounter on the job every day. By avoiding these mistakes, you can regain the productivity and money you may have lost. Telemarketing Statistics Just when you thought this old-school approach was dead, the facts tell a different story. Cold calling has been a mainstay of the sales industry for years. It's as relevant today as it was when it was founded. It really is an art form; learning how to cold call like a pro takes time and knowledge. Here are some helpful tips to get you on the right track to being an effective caller. 1 – Almost 100% of customer interactions happen over the phone. - Salesforce Nothing compares to real-life relationships. Email is great, but it doesn't quite match the power of the phone. 2-3 out of 4 managers will take action by phone or email only. - Discovery organization Give your prospects the information they need to make informed decisions. Once you've successfully created value, your prospects will want to move on to the next step in the process. 3 – 85% of potential customers are dissatisfied with their phone experience. - Salesforce First impressions are lasting impressions. Be prepared for every possible outcome of the call, even before the call begins. This will ensure your calls are productive and will give your prospects and clients a professional feel. 4 – Five years ago, the average voicemail response rate was around 5% and declining. - Inside Sales You can bet that percentage has dropped even more since then. Nobody likes listening to their voicemail. Save yourself (and your clients) valuable time by letting them answer the phone. This ensures you can address their questions and concerns in real time. 5 – 15% of sales reps spend their time at work leaving voicemails. - boss Considering you just learned that the vast majority of people won't reply to your voicemails, you can start spending that 15% of your time doing more productive things. Does this mean you should never leave a voicemail? No, sometimes this is necessary. It does mean that if there's a way industry mailing list automate your voicemail messages, it's to your advantage to do so. 6 – Sales reps make about 52 calls per day. —Bridge Group That's a lot of calls, so it helps to make them as efficient as possible. You can use sales software to help automate this process. sales statistics (Source: Bridge Group) 7 – A prospect is 100x more likely to answer the call if you call within 5 minutes after they submit the web form. - Inside Sales Tracking your prospects' web activity will allow you to strike while the iron is hot. 8 – About 40% of sales reps feel unprepared for their calls. —Lattice Engine Everyone loves the feeling of being prepared before a call. Having all the information you might need right in front of you gives you confidence. Whether you're the person making the call or the person on the receiving end of the call, it pays to be prepared. IMPORTANT: Follow-up - PS is important. a lot of. The magic is in the sequel. People tend to avoid doing this because they don't want to be a hassle. Follow up is actually the opposite of what you might expect; it will bring you more clients and help you close more deals. Following up will actually bring you more clients and help you close more deals. It helps to develop a strategy that you can use to help ease the follow-up process and take some of the stress off your shoulders. 9 – 92% of salespeople quit after being said “no” four times by a prospect; however, 80% of prospects say “no” four times before saying “yes.” — Marketing Donuts What does this mean to you? This means that you have to be very comfortable hearing the word "no" and feeling rejected. Think of it this way: The more "no" you hear, the closer you are to a "yes." 10 – 8 out of 10 transactions require at least 5 additional calls to complete. - scripted Hopefully now, you feel better about the follow-up process. 11 – After the initial contact, it takes an average of 8 phone calls to get in touch with a prospect. — Telenet and Ovation Sales Group Here are more follow-up calls we've already discussed. Before you can close a deal, you must be able to get in touch with the prospect you will be closing a deal with. Sounds easy, right? 12 – Nearly half of salespeople give up after the first follow-up call. - scripted Those who are willing to be the most persistent will get the greatest rewards. Email Sales Statistics Email is a salesperson's best friend when used properly; however, it is often used incorrectly. This is because many people don't know how to send effective cold emails. On top of that, many people don't know how to craft a convincing subject line, which may be considered the most important part of an email. Email can be an even more powerful tool than it currently is if you pay close attention to these statistics and make sure your emails are handled correctly. 13 Email is 40 times more effective at attracting new customers than the social media giants combined. — McKinsey It might surprise you, but email still dominates, even more so than social media giants like Facebook and Twitter. Your new customers are just one email away; don't miss the chance to reach them. sales statistics (Source: Custora) 14 – Marketing via email has twice the ROI of calling. — Marketing Sherpas Considering how difficult many people find cold calling, this stat should actually be a huge relief. Knowing that email is twice as powerful as phone calls can set you up for success. It's important to note that email can also take up a lot of your time if you don't do it right. Make the most of your emailing time by using templates and personalized messages.