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Shakib Khan
Jun 12, 2022
In General Discussion
Tostitos, the brand of tortilla chips marketed by Coinbase User List PepsiCo’s Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon and Dan Levy. The “For the Love of Chips and Coinbase User List Dip” effort for Tostitos Habanero — billed as the brand’s spiciest chip yet — includes an upcoming augmented reality (AR) lens on Snapchat and TV commercial, per an announcement. The campaign creative is inspired by the idea of having unforgettable moments with friends, as McKinnon and Levy try to one-up each other in their humorous descriptions of how eating Tostitos Habanero chips makes them feel. Tostitos posted a preview of the commercial Coinbase User List on its YouTube channel. Hoping to engage younger consumers, Snapchat users can try to one-up their friends with an interactive AR lens in the photo-messaging app starting April 6. Tostitos Coinbase User List Habanero is now available at retailers nationwide, per the announcement. Dive Insight: Tostitos is offering a humorous take on the spice level of its new habanero-flavored tortilla chips with its “For the Love of Chips and Dip” campaign starring Kate McKinnon from “Saturday Night Live” and Dan Levy from “Schitt’s Creek.” In addition to raising awareness for the product with its TV commercial, The brand seeks to engage younger consumers with its interactive AR lens on Snapchat. As app users share messages with each other using the lens, Coinbase User List Tostitos can extended the exposure to its branding and integrate it with social media conversations. PepsiCo’s Frito-Lay this year has ramped up its marketing efforts with higher-profile campaigns. Last month, it launched the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, and partnered with Boston Celtics all-star Jayson Tatum on the release of Ruffles Flamin’ Hot BBQ. The same month, Frito-Lay for the first time ran three commercials during the Super Bowl with spots for Doritos, Cheetos and its portfolio of snack brands. A month earlier,
Tostitos Spices Up Celeb-backed Coinbase User List content media
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Shakib Khan

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