Forum Posts

mddrrobin9090
Apr 13, 2022
In General Discussion
WeChat not only allows ordinary people to get a full range of services and experiences in WeChat, but also allows small and medium-sized enterprises to find business opportunities in WeChat. Therefore, this is the core reason why after all social products are used, they will eventually return to WeChat. 3. Where are the opportunities to defeat WeChat So, is WeChat invincible? Is it useless for all companies and products to choose to enter the social network again? This is not so pessimistic. In any field and under any giant, there will still be dark horses born. For example, Toutiao in the information field, Douyin in the short video field, Kuaishou, and Pinduoduo in the e-commerce field. So, what are the opportunities to beat WeChat or gain a foothold in the social space? 1. Understand the essence of WeChat WeChat was born in the mobile Internet, and its most basic function is to link, link people, link products, link services, link information and so on. And it expects to build a smart lifestyle based on the mobile Internet, and the WeChat ID we use is the unique ID to enter this network. Just like our identity, the bigger the network is, the more Phone Number List important and irreplaceable this ID is. Therefore, what replaces or defeats WeChat must not be an APP with the same functions as WeChat, even if it has more functions than WeChat. 2. The birth of a new carrier I predict that in a short period of time, at least 5 years, it should be difficult to find a platform that poses a direct and huge threat to WeChat. Because almost all the products and services on the market are still based on the mobile Internet, and the carriers of communication are computers and mobile phones. Throughout the past, before computers became popular, all relationships and links were still online in shopping malls, streets, and chambers of commerce.
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mddrrobin9090
Apr 04, 2022
In General Discussion
Today, for many manufacturers, live broadcast has gradually changed from "one of many choices" to "the only way". Some companies promote their brands and sell products through live broadcasts, and from the past to cooperate with MCN and Internet celebrities, they gradually become self-built live broadcast teams and live broadcasts to bring goods. In the factory of A Qin, a "shoe boss" in Quanzhou, Fujian, the self-built live broadcast team he built has been operating for nearly half a year. Originally, Understanding Notes planned to "learn lessons" from him and dig out "successful" experiences, but when he talked about the results of live streaming, A Qin complained bitterly. "Having been a live broadcast e-commerce business for half a year, the factory lost nearly one million yuan, which is still a small loss among the peers around." Aqin said that the surrounding shoe and clothing companies and factories with self-built live broadcast teams, some of which have been in a year. I lost four or five million in live streaming. Therefore, these business owners all mocked themselves as taking advantage of the "lost broadcast". The so-called "loss broadcast", as the name suggests, is a live broadcast that loses money. Now that live broadcast e-commerce has become the mainstream, factories and merchants self-built teams to do live broadcasts are also in line with the trend, but what is the main reason for their "loss of broadcast"? What unknown industry secrets are hidden behind them? 1. Manufacturers have poached "well-known Internet celebrities" "In the beginning, the factory cooperated with MCN and anchors to start selling live broadcasts." Ah Qin told the understanding of the Phone Number List notes that as a young "second generation of the factory", he has a different business philosophy from his father's old-fashioned business philosophy: in 2019, he tried to cooperate with a well-known MCN organization and began to explore live broadcast e-commerce to bring goods, "I am The first person to eat crabs in the local factory." In his opinion, the sales and marketing effects of cooperating with big-name anchors in the early days are indeed good. But gradually, as the influence and popularity of these anchors increased, they began to "expand": problems such as traffic fraud and sales fraud during cooperation emerged one after another, and chaos occurred frequently. "Think about it, it only takes a few minutes for the anchor to introduce the products, and the slot fee is often 20,000 or 30,000 yuan, but the whole audience can't sell the goods for 10,000 yuan..." Because MCN demands that live broadcast products must have greater discounts, plus the pitfalls Bit fees and live broadcast commissions remain high, resulting in many cooperating live broadcast manufacturers unable to recover the cost, or even selling thanks to a lot of money and making a profit. In addition, enterprises participating in live broadcast cooperation, even if the sales volume of the live broadcast room is relatively considerable, but the traffic and users are also firmly locked on the IP of the cooperating anchor, which cannot be transformed into the brand or product, and it is difficult for the enterprise to obtain long-term and sustainable continuous benefit. As a result, many companies have entered the strange phenomenon that the products have good sales through live broadcasts, but if they do not do live broadcasts, the sales will be poor.
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