Jul 28, 2022
In General Discussion
Different from products and services such as content and games, which provide different types of content supply or world view and gameplay to attract users with different preferences, the core needs of users of taxi platforms are the same—calling a taxi as soon as Buy email list possible and arriving at the destination, so in the competitive environment of giants Xia-hai-hailing platforms have extremely limited ability to maintain and maintain consumer loyalty by establishing personalized services. They lack the bargaining chip to choose prices. Faced with limited user traffic, price wars are imminent—Didi and Kuaidi, and Didi Kuaidi and Uber are connected one after another. 4 Product Structure 5. Market and user analysis 5.1 Online car-hailing, cure the pain of "difficulty in taxi" As one of the current mainstream travel modes, taxi-hailing has the characteristics of short time-consuming, free and comfortable travel, and high price. Users who often choose to take taxis have certain economic strength and higher requirements for comfort. Many users who often use other modes of transportation also choose to take a taxi in certain scenarios: people who drive by themselves as usual do not have their private cars around; car-free people are in a hurry or go to remote areas beyond the reach of public transportation. Before the popularization of online travel platforms, there was a problem of information asymmetry between passengers and drivers in the taxi-hailing field: the vehicles that passengers could take were limited to empty taxis passing by their own location, and the driver could only pick up passengers within the field of vision. There is a problem that offline taxis cannot be matched with passengers in low-peak hours and areas, idle taxi resources and insufficient taxi resources during peak hours, commonly known as "difficulty in taxis".