Jun 12, 2022
In General Discussion
Lipsticks are sold for 600 yuan, and 1,000 is divided by 1.97 million, that is, the market share can be 1/2,000. What is the concept of 1/2,000? The market share executive email list of Chanel, Yang Shulin, and Kazilan that we are familiar with is about 2 to 9 percent. Therefore, 1,000 high-priced lipsticks can be easily digested by the market. Of course, the market space capacity is unlimited, and it is aimed at small and medium-sized enterprises. No company can executive email list afford to do business in a country with a population of 1.3 billion, but it is different for companies with geographical restrictions. We have a peer in advertising, targeting B-end companies in Shenzhen. We do Baidu bidding. We can invest up to 300,000 in a month, and then we find that there is no executive email list traffic. The number of customers in Shenzhen is only a few a month, and the ceiling At first glance, if a business like this cannot be made without billing for half a year, and it can be billed for half a year, it must adopt a low-end strategy and target low-end users. Because low-end users have less money, but a large amount, how can they get rich, only a large amount. at last Through the executive email list analysis of the above three links, looking at positioning, resources, and market share, combined with the actual situation of the company. We probably know that it is easier to sell 10,000 lipsticks for 60 yuan, or it is easier to sell 1,000 lipsticks for 600 yuan. Simple. Every company has its own advantages and executive email list disadvantages. Because of the different advantages and disadvantages, we see that other people's solutions are running smoothly, and it is easy to fail when copying them. Some business owners are rich in resources and do not need to do promotion, and their annual revenue is executive email list several hundred million; some companies have no personal connections, but the operation is thief, and through promotion, they can achieve annual revenue of over 100 million.