Jun 11, 2022
In Videos and Podcasts
This article mainly analyzes from four perspectives, and discusses how WeChat personal accounts can link resources, reach users, and promote transformation, that is, IP image creation, Moments dynamics, WeChat groups, and 1V1; Operation analysis, Whatsapp Database try to explore how the personal IP in the WeChat ecosystem releases influence and touches users. 1. IP Image Creation As the so-called "people rely on clothes", a person's clothing affects their Whatsapp Database appearance. Similarly, the creation of WeChat's personalized image requires some external "modifications", and these "modifications" include WeChat avatars, Moments Cover, Moments, and Whatsapp Database other elements. WeChat avatar is the core element of professional IP image. Generally speaking, the avatar of WeChat personal account mainly includes the following types: Personal workplace portraits are often seen in Whatsapp Database scenarios where the operator/manager is the operation center, such as medical celebrities, speech masters, and K12 teachers. Company logo refers to the image logo strongly associated with the company, such as company logo, office building, brand name, etc. Mascots refer to visual IPs that are strongly associated with brands | products | companies, such as Penguin tutored by Tencent Penguin, Fuwa from the 2008 Beijing Whatsapp Database Olympics, and the cartoon image of Son of the Sea from China Overseas Land. Advertising slogans are often used in scenarios with strong sales attributes, such as real estate Whatsapp Database brokers, micro-businesses, and self-employed individuals. Exclusive expression packs, as the name suggests, are official expression packs produced within the company, with vivid expressions and affinity.