Product is the core of an enterprise, not business email list only related to the survival of the enterprise, but also determines the future trend of the enterprise. Therefore, the relevant planning of enterprise products is particularly important, and all planning of products must start from product strategy.
1. Product strategy
Product strategy is the decomposition of company strategy and business strategy. The core is to consider the overall planning of the product from the strategic level, so that the goal of the enterprise can be realized to the greatest extent.
In the process of enterprise product strategy formulation, firstly, it is necessary to sort out the existing products, and make a "yes or no" decision on the results; secondly, resources are limited, and the enterprise expects to use the least resources to obtain the greatest return. Product portfolio planning to achieve a balance of returns.
1. Existing product combing
Today's society is a society with highly developed information and rapid changes in business. In order to lead or keep up with the pace of the industry, companies need to review existing products at a certain frequency and invest resources in the products with the greatest returns.
A common method for analyzing existing products is the Boston matrix, which divides products into four types according to the two dimensions of market share and market growth rate, namely: star products, cash cow products, problem products and thin dogs. product.