The difference between online marketing
Whether online or offline, the most critical step in the marketing process: attracting users, which is mainly divided into 3 parts, locating target users, analyzing user interests, and confirming demand matching
1. Target users
Online marketing has incomparable advantages in locating target users. It can Country Email List accurately analyze users, analyze user behavior, filter out target users through big data, and use SMS, APP push, entry page, etc., to accurately and proactively Finding users can also well achieve the purpose of accurately locating target users.
In traditional offline marketing, user data is difficult to actually retain, often only in the mind of the waiter, and it is difficult to migrate and share! Therefore, it can only be used in the form of "casting a wide net" with overwhelming propaganda posters, hoping that target users can see that this method has high investment but low conversion rate. From the user side, the probability of being disturbed by commercial advertisements is even higher!
Looking at the case of bride fat loss, if it is online marketing, then we can use the data of wedding products, or users browse behavior data such as wedding products, diet data, etc., to locate those who may be getting married and may have a large weight and need to lose fat. customers, and market to these customers. However, if it is a traditional offline marketing scenario, you can only carry out publicity activities in the form of offline stores, station billboards, or through TV advertisements, newspaper advertisements, leaflets, etc., hoping that in the vast crowd, target users can watch arrive.
2. Analyze user interests
, but it has also made people pay more attention to health, and more and more people are participating in fitness. These changes represent an important opportunity for the fitness industry. In the post-epidemic era, offline gyms should take advantage of their online advantages and meet people's more diverse, personalized, and online health needs through a combination of online and offline sports.
The following is a detailed explanation of how gyms should develop in the post-epidemic era.
Since the outbreak of the epidemic 20 years ago, it has been repeated. In the first half of 2022, severe epidemics broke out in many parts of the country. Beijing was in a semi-suspended state throughout May, with the exception of essential public services, almost all industries stopped operating or worked from home. For everyone, except to do nucleic acid every day, and to take out the garbage and buy vegetables, they hardly go out.
On the way to do nucleic acid, I always encounter young men handing out flyers for the gym. Every time you ask me, do you need to swim for fitness? I absolutely refuse. I observed the reactions of passern terms of analyzing user interests, if it is a traditional offline marketing method, this is more difficult to carry out, because there is almost no offline data for support and analysis, and it can only be considered that relying on more understanding of customers and giving yourself , or conduct market research through professional research methods, but these methods can only cover a small part of the vast majority of the group, and the cost is extremely high. The process of research and the selection of research objects are very easy to market the final result, and its credibility is open to question.