Add a location to your website
Adopt the practice of a footer on every page that mentions your address. This is one way to consolidate your position. Make sure search engines notice this area.
You should also have a detailed location page on your website (if you are a brick and mortar store). This will provide visitors with all the necessary information such as your phone number, hours of operation, value proposition, promotions and testimonials from satisfied customers.
Experts believe that opening a brick-and-mortar store is one factor that boosts your rankings. According to a Hubspot survey, 50% of local searchers are looking for local business information, such as a physical address.
Give people detailed guidance on how to b2b email list access you. For this, it is best to add Google Maps to your website. Insufficient detail and lack of physical presence can lead users to throw your business aside.
Optimized for mobile
When a website is mobile-friendly, it's responsive. It can easily modify the layout according to the screen size. A study by BrightLocal shows that 77% of people use mobile devices to search for local businesses.
If your website is mobile friendly, the b2b email list chances of people coming to it are higher. Also, Google’s algorithm prioritizes mobile-optimized sites. To see if your website meets the requirements, you can use Google's mobile-friendly test or do a technical SEO audit.
As an SMB, mobile optimization will be the most fruitful strategy you can choose. According to a study by Pew Research, 63% of mobile users in the United States use their mobile phones to access websites.
An Eco-Consultation report further sheds light on this aspect, noting that three-quarters of mobile searches are followed by actions such as visiting a store or making a phone call.
Remember, websites that are optimized for different screens are easier to navigate. People will visit your portal to find reviews, contact information, and directions to your store. If the layout doesn't fit their screen, they won't take a second to leave.
4 Steps to Conduct a Mobile WordPress SEO Audit
Create local focused content
Google is increasingly filtering out and ranking websites that offer quality content to visitors. It is no longer about keyword density. Instead, the relevance of the content on the site is more important.
So when you target your local community, you have to focus on the topics they are interested in. It should not only be about the motivation to boost the business. Instead, research how to address your audience's pain points. You can create content to keep them up to date with the latest developments and trends.
You can create all kinds of content. It can take the form of videos, blogs, infographics, and more. Distribute this information through various channels (preferred by local audiences). You can create authentic local content by:
Work with social media influencers
Write guest posts on famous blogs
Take advantage of local events
Put yourself in the spotlight of local news
Improve social media performance
Social media is a great way to determine how to promote in your local community. You can check the activities of local residents and figure out what they want. Check out top hashtags, competitor reviews, and the hottest products in demand.