You definitely want your phone number list website to rank high in search results, but you can't do that unless you defeat your existing organic competitors. Finding your top competitors in organic search results is easy, but beating them is extremely difficult. This guide will help you uncover your competitors' top SEO strategies so you can set your course phone number list of action and defeat them easily. Let's start!
Identify the keywords your competitors are targeting
Keyword research is one of the phone number list most important tasks every SEO has to do, and you definitely want to know the exact keywords your competitors are targeting in organic search. This will help you plan your phone number list next strategy accordingly.
Identify Your Competitor's Top Performing Pages
In this step, you need to discover the phone number list best performing pages of your competitors. This will help you determine the type of content you need to outperform your competitors. Never forget that SEO and phone number list content go hand in hand. To find your competitor's top performing pages, you can use the phone number list Top Pages report in Moz's Link Explorer. Simply enter your competitor's URL in the phone number list search bar and click on the "Top Pages" tab.
Link Explorer will return a report that shows the phone number list top pages on the site, their page authority, and the number of inbound links. Similarly, you can use Buzzsumo for this task. Log in to the phone number list dashboard and enter your competitor's URL. Then click on “Top Content” to identify your competitors’ top performing phone number list content. Use the drop-down menu to sort by number of social shares, backlinks, total engagements, etc. You can also filter by date.
Create content 10 times better than your competitor
Content is one of the phone number list main deciding factors in securing your top spot in Google's search results. Once you have discovered your competitor's front pages, you should carefully analyze the below aspects related to the website and content in general:
Check the word count of the content. According to Neil Patel, "although the phone number list ideal word count of each of these three studies varies, it's always clear that the long form is best" when it comes to ranking high in search results:
Use the phone number list skyscraper technique to figure out what your competitors are doing with their content, where they are getting results, then think about how to improve their content and write your own. Prepare a content inventory sheet and write down all the phone number list details related to your competitor's phone number list content strategy. The chart below from the Content Marketing Institute is a good place to start:
Conduct a link audit of your competitors' backlinks and monitor their brand mentions
Links remain one of the phone number list most important ranking factors and therefore it is crucial to track the link activities phone number list of your top competitors. Start by checking the rate at which your competitors are acquiring links from new referring domains. This 12-month cumulative referring domain chart can give you a clear idea of how many links your competitor is acquiring each month. For each competitor, you can take the number of referring domains they have today minus the same number from a year ago, and then divide that by twelve phone number list to get a monthly average.